Las Vegas gets even more colorful with the debut of a vibrant new game night destination.
Mattel is turning up the fun this summer by transforming the iconic card game UNO into a full-on Vegas experience. The brand just announced the launch of its first-ever UNO Social Club, opening at the Palms Casino Resort in Las Vegas from July 18 to July 20, 2025. This bold, playful experience kicks off a series of UNO-themed pop-ups planned across the U.S.
UNO Social Club: What’s Included in the Experience?
To celebrate the launch, Mattel is offering one lucky winner and a guest the chance to stay in a technicolor UNO-themed suite packed with game night magic. The suite features a private bowling alley, decked-out décor in classic red, blue, green, and yellow, and exclusive access to a personal game host for a weekend of high-energy competition.
From now through June 19, 2025, fans can enter the #UNOSocialClub contest by posting a creative TikTok using the new UNO Reverse Card filter and tagging it with #UNOSocialClub and #MattelContest. The winner will enjoy a weekend getaway designed to bring the game to life in every detail.
Inside the suite, guests can test their skills with brand-new variations of the game, including:
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UNO Golf™ – A twist on classic gameplay where strategy meets score management.
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UNO Teams™ – A partner-based mode that brings a collaborative edge to the competition.
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UNO Show ’em No Mercy™ – A chaotic, penalty-filled take on UNO for those who love high-stakes fun.
UNO Social Club: The Contest Rules
Ray Adler, Vice President and Global Head of Games at Mattel, said: “We created UNO Social Clubs to reimagine what game night can be—bringing people together for real-world fun, connection, and a bit of friendly competition.”
Mattel plans to take the UNO Social Club concept nationwide, popping up in bars and event spaces across major U.S. cities later this year with themed drinks, tournaments, and immersive experiences.
For full contest details and rules, visit sweeppromo.com/UNOSocialClubContest. And to stay updated, follow UNO on social media.
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